About McDaniels Subaru of Columbia: Your Subaru Retailer
The McDaniels Difference
Since joining the McDaniels Auto Group in 2011, McDaniels Subaru has proudly served drivers throughout Columbia, the Midlands, and beyond with a commitment to exceptional customer care.
As part of a locally owned automotive group founded in Columbia in 1989, our mission has always been simple: provide an automotive experience that is easy, honest, and convenient. Those principles continue to guide every interaction at McDaniels Subaru.
Whether you're searching for a new Subaru built for adventure, exploring our quality pre-owned inventory, or visiting our ServiceCenter to keep your vehicle performing at its best, you'll find a team dedicated to delivering an experience that puts your needs first.
We call it the McDaniels Difference.
Our Story
McDaniels Subaru of Columbia has proudly served the Midlands since opening our former Two Notch
Road location in 2011. As our dealership grew, we moved to our current home on Killian Road in 2016,
giving us more room to better serve our customers and the surrounding community.
2011 - Two Notch Road
2016 - Killian Road
The Subaru Love Promise in Our Community
At McDaniels Subaru of Columbia, we're proud to carry forward the Subaru Love Promise by supporting local organizations and causes throughout the Midlands. As part of the McDaniels Auto Group, we're grateful to continue a longstanding commitment to giving back to the community we call home.
Through the Bill McDaniels Foundation, local partnerships, and fundraising efforts, we're able to contribute to causes that make a difference across the Midlands. This includes a $1 million pledge to Prisma Health Children's Hospital, as well as millions raised for the McDaniels Golf Classic & Gala, benefiting the Lexington Health Foundation and its work in cancer care, patient services, and community health.
We're proud to support organizations and initiatives including:
- Pawmetto Lifeline
- Columbia Animal Services
- Leukemia & Lymphoma Society
- SC Cancer Centers
- The Red Cross
- Longleaf Middle School
- The Lexington County Blowfish
- Meals on Wheels
- Tartan Day South
- Palmetto Animal Assisted Life Services
- Leeza Gibbons Dare2Care
Local dealership. Local commitment. Lasting impact.
Industry Recognition
At McDaniels Subaru, we're proud to be part of an
organization known for exceptional customer care,
community involvement, and trusted leadership.
President and CEO Bill McDaniels was selected as
South Carolina's nominee for the 2026 TIME Dealer ofthe Year Award, recognizing outstanding leadership,
customer commitment, and community impact.
It's a reflection of the values that guide our team every
day, and our commitment to delivering the Subaru
experience our customers deserve.
Find Out More About the Services We Offer at Our Dealership
McDaniels Subaru of Columbia does more than sell incredible Subaru vehicles! We offer all the necessary services to find, buy, lease, and care for your vehicle. When it's time to trade for something new, we hope you'll come back again for our incredible services.
New Subaru Models Available for Sale or Lease
New Subaru vehicles are exciting, high-tech, and filled with affordable capabilities that enable you to head out on your next adventure. Check out the newest Subaru models:
| Subaru SUVs & Cars | Subaru Hybrid & EVs |
Large Used Vehicle Inventory
Anyone looking to save on a new vehicle in Columbia, SC, should check out our excellent used vehicle inventory. We carry vehicles from all makes and models in a wide range of body styles so you can find what you need at a great price.
High-Quality Maintenance and Repair Services
When it's time for routine maintenance or repairs, you can trust the experts in our Subaru-certified Service Center. Our facility is fully equipped to complete all maintenance requirements and protect your vehicle with excellent care and repair services. We always used genuine Subaru parts and fluids for Subaru vehicles and high-quality replacement parts for off-brand vehicles.
Affordable Financing and Leasing
Our in-house financing is available to help you secure the financing or leasing terms you need to get behind the wheel of a reliable vehicle. Whether you are financing the purchase of a new or used vehicle or building the best terms possible for a new Subaru lease, our Finance Center offers affordable solutions for your vehicle needs.
Genuine Subaru Parts
Subaru owners always have access to genuine Subaru parts in our Parts Center. Place an order online or peruse the catalog with our team members to find what you need. We'll help you place a special order and even schedule a professional installation if desired.
Upgrade Your Vehicle with Subaru Accessories
Owning a Subaru is more than just driving a car. It's a way of life. Subie fans can find their favorite gear or upgrade their vehicle with genuine Subaru accessories to get the most out of their vehicles. Contact our Accessories department for more information about special orders or to schedule a professional installation.
Frequently Asked Questions About McDaniels Subaru of Columbia
McDaniels Subaru of Columbia has much to offer, including a well-stocked vehicle inventory and professional maintenance services. Customers looking for a reliable, family-owned Subaru dealership near Blythewood, SC can find everything they need and more at McDaniels Subaru of Columbia. Browse our frequently asked questions to start learning more about us and how we can assist you with your automotive needs.
McDaniels Subaru of Columbia is located in Columbia, SC. You can find us at 490 Killian Road, which is between Chick-fil-A and the plaza around the corner with ALDI and Lowe's. Our Subaru dealership is within 30 minutes of West Columbia, SC and about 40 minutes from Camden, SC. McDaniels Subaru of Columbia is accessible via exit 22 of I-77 or exit 82 of I-20. Plan your visit to McDaniels Subaru of Columbia today.
The service center at McDaniels Subaru of Columbia opens at 7:30 a.m. Monday to Friday, and 8:00 a.m. on Saturdays. We work hard to make it easy for you to access the care your vehicle needs at a time that fits your busy schedule. To schedule service or learn more about our availability, visit our service center page or contact us.
Our dealership is known around the area for having robust automotive resources, eco-friendly business practices, and strong community involvement. McDaniels Subaru is certified as a Subaru Eco-Friendly Retailer. We work diligently to conserve water and energy, properly dispose of old oil, coolant, tires, and batteries, and recycle materials. McDaniels Subaru also boasts a large selection of new Subaru models and used cars, along with a certified service center. We also find ways to give back to our community.
Yes. McDaniels Subaru supports a wide variety of local organizations. Shopping at our dealership helps us give back to the community. The groups we support include Pawmetto Lifeline, Columbia Animal Services, Meals on Wheels, Palmetto Animal Assisted Life Services, Longleaf Middle School, Leukemia and Lymphoma Society, and more. To learn more about our community involvement, explore our website or contact us.
Yes. McDaniels Subaru of Columbia is a family-owned Subaru dealership serving Lexington, SC, and other nearby areas like West Columbia, SC.
Yes. McDaniels Auto Group incorporates several superb full-service dealerships, including McDaniels Subaru of Columbia. Our automotive group offers access to extensive resources, ensuring drivers can find all they need and more. Our dealership network provides a vast lineup of new and used vehicles from Subaru and other brands.
McDaniels Subaru of Columbia is proud to offer a pressure-free car shopping process to shoppers throughout South Carolina. Our Yes to Go program is easy and convenient, able to be completed in about 60 minutes. Choose your favorite vehicle, apply for financing, set up your deal online, and stop by the dealership for final signatures and to get the keys. Contact our team McDaniels Subaru of Columbia to learn more about shopping online.
"The McDaniels Difference" at McDaniels Automotive Group is a customer-centric approach that focuses on transparency, relationship-building, and a low-pressure sales environment, rather than just transaction volume. When you shop with us, you can do so with peace of mind and excitement. We are eager to assist you with any of your automotive needs. Whether you are looking for your next car or need to find a reliable service center, McDaniels Subaru of Columbia has you covered.
What Our Recent Customers Say
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Visit McDaniels Subaru of Columbia and Meet Our Team Today
Experience car shopping and upkeep made easy with our full range of services at McDaniels Subaru of Columbia. Our dedicated team is ready to assist you, whether you are buying your first car or your tenth Subaru. Let us serve you with the top-notch services you expect from your local Subaru retailer.
Local Areas Our Subaru Dealership in Columbia, SC Serves:
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McDaniels Subaru of Columbia
490-2 Killian Road
Columbia, SC 29203
- Sales: 803-461-0257
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