What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is McDaniels Subaru of Columbia dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Pawmetto Lifeline
Congaree Riverkeeper, The River Alliance
Longleaf Middle School, Pontiac Elementary School
SC Philharmonic
Lexington Cancer Center

 Subaru Love Promise Heart

Love Promise Stories from McDaniels Subaru of Columbia

Subaru and McDaniels Subaru of Columbia believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Leukemia & Lymphoma Society Blanket Delivery  –  Allison R

On Friday, July 9th, the LLS South Carolina Chapter and McDaniels Subaru had the pleasure of delivering 80 blankets to Lexington Medical Center as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of McDaniels Subaru. This incredible act of generosity was warmly received by the Lexington Medical Center staff who were thrilled to distribute these comforting gifts to their patients. We had the opportunity to deliver to Barbara, a patient receiving treatment at the facility. Being able to deliver a small gesture of comfort that day and seeing her smile, perfectly captured why the program exists. Many thanks to everyone at McDaniels Subaru and Lexington Medical Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

McDaniels Subaru Loves To Care!  –  T M

Lexington Medical Center along with McDaniels Subaru of Columbia partnered with Leukemia & Lymphoma Society Midlands SC to give back to the community. Staff from McDaniels Subaru went to the hospital to hand out blankets to patients receiving treatment. The LLS Girl of the Year, Catherine, made it out too! A message of hope and support made for a special visit.

McDaniels Subaru Jr. PA Announcer of the Night  –  Justin H

McDaniels Subaru of Columbia has partnered with the Lexington County Blowfish Baseball club to reach the community in a new way. Each night, during the fourth inning, one lucky young fan is picked to be the Jr. PA announcer of the night. What better way to make a memory for a fan than to bring them into the press box and make them an actual part of the Gameday experience for every fan in the stadium. Mark Curl, and the folks at McDaniels Subaru of Columbia strive to be the best in customer service and positive customer experience! Combining baseball and Subaru has never been this fun before!

Subaru: Saving Lives with 3-D Mammography  –  Kate M

In the two years Lexington Medical Center Foundation has partnered with the McDaniels Golf Classic, McDaniels Subaru has been instrumental in the event's growth and success. Their commitment of time and treasure has helped us raise more than $1.1 million and save lives by providing 3-D mammography technology to our community. Subaru's staff, especially Mark Curl and Tracey McDaniels-Miller, have spent countless hours securing silent auction donations, working with the media to promote the event, and recruited sponsors to make it all possible. “We are so proud that this event helps us make 3-D mammography a priority for all patients at Lexington Medical Center,” said Barbara Willm, vice president of Development and Community Relations at Lexington Medical Center. “This technology will have a significant impact on the health of our community.” Subaru's dedication to this effort and to important causes across the country is admirable and greatly appreciated by all of us who benefit from it.

McDaniels Subaru All-In April Events!  –  T M

In April, McDaniels Subaru was All-In with many sponsored events! As Title Sponsor for McDaniels Subaru's Bark To The Park benefiting our local no kill shelter Pawmetto Lifeline, we were able to raise funds that helped save over 2000 homeless pets! The following weekend we were on location as Auto Sponsor for two festivals: The 9th Annual Tartan Day South Celebration with over 15,000 visitors honoring Celtic heritage in our area & on to River Rocks benefiting the Congaree River Keeper who protects our 3 area rivers. Last but not least, the 2019 McDaniels Gala and Golf Classic for Lexington Medical Center Foundation's Campaign for Clarity, a capital campaign working to provide 3-D mammography, raised an event record breaking $660,520. Thank you to everyone who participated and invested in community partnerships throughout the Midlands, changing lives with love.

McDaniels Subaru steps up to make Tartan Day South  –  John B

Tartan Day South Highland Games & Celtic Festival is a festival celebrating Scottish and Irish heritage and culture in the Midlands of South Carolina. The festival raises money for the River Alliance which has transformed access to the three major rivers in our area via nearly 20 miles of riverwalk and landings. This work has provided nearly a million people access to beautiful walking, biking, and running trails. Kayakers, canoers, fisherman, and tubers enjoy many points of entry to three of the greatest natural resources in our state. McDaniels Subaru jumped in as a sponsor in 2019. Their efforts went way beyond financial support. They immediately stepped up to help our marketing efforts and created ideas to enhance the experience for our patrons. The McDaniels marketing team went to work by heavily pushing the event through their strong social media channels. This introduced the event to thousands who were not familiar with this family event. They wanted to tie into some of the themes of the event. One of the largest attractions at Tartan Day South is Sheep Dog Herding. McDaniels set-up stations there for people to take photographs with the beautiful and talented animals in a Subaru. They provided time between shows for the patrons to talk directly to the handlers about their incredible work. This was access that we, as a festival, had never been able to provide. MacDaniels presented their top marketing team to work with the Herding Dogs and staff. They greeted the patrons at that attraction for over 9 hours. They offered shade and even air conditioning to cool the dogs on a hot day. The event drew a little over 12,000 people from 34 states with over 8,000 from our local area. Partners like McDaniels make the goal of 20,000 patrons a realistic goal in the next few years. As an event organizer, you hope to find Sponsors who will become partners. Those groups who get what we are doing and will throw their own personality into the event. McDaniels Subaru did that and more. At the end of the event, they produced a fun video of the entire event for us to use in social media. The heads of the marketing team have already started to plan more ways that they can help improve the event in 2020. They have taken ownership and want to do all they can to make the event a huge success. McDaniels Subaru is not a sponsor, they have become a part of the Tartan Day South family. This type of enthusiasm from a company that is busy serving the public with their own outstanding products is very, very rare. Tartan Day South and the River Alliance are thrilled to be working with a passionate group like the McDaniels Subaru team.

McDaniels Subaru Bark to the Park 2019  –  Pawmetto L

We at Pawmetto Lifeline are exceedingly grateful for the support we receive from the community, especially business like McDaniel’s Subaru, the Presenting Sponsor of Bark to the Park 2019. A great event doesn’t just happen! With the McDaniels team’s hard work and dedicated planning, we were able to achieve our ambitious fundraising goals. We attracted over 900 walkers, many of whom participated in the after Paw-ty and festivities. As a result of our fundraising efforts, we will be able to save over 2,000 local companion pets. Annually, more than 11,469 homeless dogs and cats enter municipal shelters in Lexington & Richland counties and over 3,670 of those same pets are euthanized simply because they are homeless. Pawmetto Lifeline and McDaniels Subaru believe that this is morally and ethically wrong and there is a better way to solve this problem. We are advocating to transform the Midlands into a no-kill community meaning no healthy, adoptable animal is euthanized simply because it is homeless. Pawmetto Lifeline is dependent on the generosity of our community. We get no public funding from the federal or state level or Richland and Lexington Counties making supporters like McDaniels Subaru absolutely invaluable to our cause. We deeply appreciate the willingness with which McDaniels Subaru has and continues to sponsor our efforts to make the Midlands a NO-kill community and ensure every pet has a home! We sincerely hope that they will continue to support us in our future endeavors.

McDaniels Subaru Loves to Care! – Shaye G  –  Shaye G

On Tuesday June 26, 2018 the McDaniels Subaru of Columbia team, Tracey McDaniels-Miller and Jarret Cox unloaded a Subaru Ascent full of blankets and metal lunch boxes with craft supplies to be delivered to patients receiving treatment at Palmetto Health Children’s Hospital. Amanda DuPre and Allison Robinson from the local Leukemia & Lymphoma Society (LLS) Office and LLS 2018 Boy of the Year, Brayden Sox, and family joined them! Brayden was leading the way; he enjoyed pushing the cart full of blankets floor to floor and room to room! Our 2017 Man of the Year, Ernie Yarborough, spends every Thursday morning at the hospital visiting kids, but he tagged along on Tuesday too to see some familiar faces. There was nothing more special than seeing eyes widen and jaws drop on children’s faces when Tracey entered the room with an arts and crafts kit full of crayons, watercolors and the most exciting – glitter! This is an amazing partnership and the LLS team is so thankful for what McDaniel’s Subaru of Columbia does for our community! Thank you for supporting our mission and bringing smiles to children’s faces! #subarulovestocare #LLS #wherelovemeetshope

McDaniels Subaru Loves to Care!  –  Amanda D

On Tuesday July 11, 2017 the McDaniels Subaru of Columbia team; Tracey McDaniels-Miller and David Stutz unloaded a Subaru Forester full of blankets and hope to be delivered to the many patients receiving treatment at Palmetto Health Childrens Hopspital. They met up with, Amanda DuPre and Shanna Banks from the local Leukemia & Lymphoma Society (LLS) Office and LLS Honored Hero, Trey Lewis who was also this past year’s Boy of the Year! Our 2017 Man of the Year; Ernie Yarborough also joined the group to help deliver the blankets, he spends every Thursday morning at the hospital visiting with the kids. Today was a wonderful day for all! Subaru of Columbia was not able to participate last year and were thrilled to be a part of this event this year! Stopping by all of the kid’s rooms and being able to add a smile on their face when sharing the blankets and cards of hope! We are grateful for the partnership with McDaniels Subaru of Columbia and what they are giving back to our community! Thank you for helping to support the patients and bring a ray of sunshine to their day! #somedayistoday #subarulovestocare

Subaru and NWF Loves the Earth  –  Kathy P

The Third Grade Class planted our garden under the direction of their teacher, Mrs. Phillips. The Third Grade was studying Living Things and had a wonderful time planting.

McDaniels Subaru Promotes Reading @ Pontiac Elem.  –  Kristie H

Thanks to McDaniels Subaru, the teachers at Pontiac Elementary School were given a variety of new books to add to their classroom libraries. The students began digging into their new books as soon as they arrived. All students, parents and staff at Pontiac Elementary appreciate McDaniels Subaru's commitment to support literacy.

Subaru Brings The Holiday Spirit This Season!  –  Elizabeth C

McDaniels Subaru helped Pawmetto Lifeline bring joy and cheer to so many people this holiday season! With their support, we were able to organize two adoption events, Santa portraits, and Christmas morning pet deliveries. Their partnership for the Share The Love campaign means we have the extra resources necessary to save more homeless pets during the holidays. It also means that we are able to connect more families with their new companion pets and provide forever homes for these deserving animals. Thank you to Subaru and McDaniels for all you have done for these animals this year! We can't wait for next year!

Buy Local, Give Local  –  Wade S

It is very important buy local. But when you have the chance to buy locally and have that business give back to the community it is an added bonus. McDaniels' overwhelming support of numerous local charities is a great bonus to their incredible service and staff. I was happy to support their recent American Red Cross Blood Drive.

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Pontiac Elementary School. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

McDaniels Golf Classic and Auction  –  Katie M

Unwavering in his commitment to supporting Palmetto Health Cancer Centers, our signature sponsor, Bill McDaniels, has helped raise more than $3.8 million for our Cancer Centers over the last 25 years. These dollars have allowed our Cancer Centers to offer cutting edge diagnostic and treatment options to families facing a cancer diagnosis. The Cancer Centers are able to provide excellent care to patients in the comfort of their own community because of Bill and all those who have supported the McDaniels Golf Classic.

A Little Love goes a Long Way-Care-A-Van  –  Taylor W

We needed a place to set up our mobile vaccine clinic to serve Richland County residents with low cost vaccines for their pets RIGHT in their neighborhood. McDaniels Subaru of Columbia stepped up and provided a space for the van to set up and promoted the event to bring people out. Over 25 pets and their owners received services and more than $900 was made for the homeless pets of the Midlands.

Share the Love helped us Share our Mission  –  Taylor W

Our partnership with McDaniels Subaru of Columbia with the "Share the Love" event was so impactful. Not only did the funds we received go directly into helping us save the lives of homeless pets in the Midlands, but we were able to host events that got the media involved as well as the community, helping to share our message about becoming a no-kill community and saving the lives of the dogs and cats. We were blessed to be the recipients of such generosity and such devotion as shown by the staff at McDaniels in participating in the events as well!

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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