The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is McDaniels Subaru of Columbia dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Pawmetto Lifeline, Hoof and Paw, The Humane Society

Congaree Riverkeeper, The River Alliance

Longleaf Middle School,

Homeless No More, Palmetto Animal Assisted Life Services, Camp Cole

Lexington Medical Center, Lymphoma Leukemia Society of the Midlands, Meals On Wheels Lexington County Recreation & Aging Commission

Did McDaniels Subaru of Columbia go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from McDaniels Subaru of Columbia

Subaru and McDaniels Subaru of Columbia believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Education & Business Community Working Hand in Hand To Support Teaching & Learning! - Kennneth C

Let me start this story by first saying, there aren't enough words in the English dictionary to express how truly blessed Longleaf Middle School is to be in partnership with McDaniels Subaru! Education is a noble profession and a true "calling" for those of us in this line of work. We don't do it for the money, we are educators because we have both a love and a passion to inspire, ignite, motivate and serve! And if you were to ask an educator if they had the opportunity to do something else, would they choose to do something else" the answer would be a resounding "NO!" Y'all there ain't no better feeling in this world than the feeling of knowing that you've inspired someone to be all that they can be, or you've motivated someone to be great, or better yet, you've ignited a fire within someone and now the sky is the limit for that someone! As educators, every day presents us with an opportunity to do just that, and the feeling is priceless! We do what we do without asking for much, and or expecting much in return. We do what we do out of love and passion! Often times when our students are in need of materials because of one reason or the other, we go into our own pockets to provide them with those materials. So, if you were to ask an educator "what is the one area that they would like more support in," the answer would be in the area of outside financial support from the business communities. Well, let me proudly say that McDaniels Subaru has answered Longleaf Middle Schools' prayers! They have truly blessed us in so many ways, and we're more than appreciative and grateful! It all started with Mrs. Tracey McDaniels showing up here at Longleaf to deliver gift boxes packed with much needed classroom supplies and materials for teachers. The boxes were also "planter boxes." So after our teachers emptied the boxes of supplies and materials, they were able to plant flowers inside of them, thus allowing them to now have "classroom" gardens that our students enjoy being responsible for upkeeping and nurturing. When Tracey presented us with the boxes, we were thrilled and overjoyed, however she wasn't done with gifting us. She then shared that she had two Visa gifts cards in the amount of $500.00 each that she was gifting us with as well. When I tell you that our eyes swelled with tears of joy, they did! Wow and THANK YOU, was all we could say. We felt so blessed and fortunate that we had such great support from McDaniels Subaru, it was such an unexpected surprise. I said to Tracey "our teachers are going to be so grateful and appreciative," many of them will cry tears of joy once they're made aware of what y'all have done for us. So, we went about the business of delivering the boxes to our teachers, took pictures of them receiving the boxes with huge smiles on their faces and tears in their eyes, and got back to the business of teaching and learning. About a week after receiving these gifts and feeling tremendously blessed, we were alerted to the fact that our teachers had an additional $500.00 dollars to spend on classroom supplies and materials via "Adopt A Classroom." Tears and more tears flowed from the eyes of our teachers. Again, we cannot express how truly grateful and thankful we are, and how much we sincerely appreciate McDaniels Subaru for supporting us! They even provided us with a car so that we could ride our newly elected Richland School District Two's Teacher of the Year in as we paraded her around the school! Tracey McDaniel, you're the absolute best ever, and Longleaf Middle School loves you! Thank you, thank you, thank you! What you all have done allows us to go about the business of providing our students with the necessary supplies and materials they need to be successful inside and outside of the classroom!

Longleaf Middle School
Education & Business Community Working Hand in Hand To Support Teaching & Learning!

New Wheels for Precious Cargo - Anna S

Over the course of 2020-2021, McDaniels Subaru donated $25,000 to New Wheels for Precious Cargo, a campaign led by Prisma Health Midlands Foundation to fund a new critical care ambulance for Prisma Health Children’s Hospital in Columbia, SC. In November 2021, thanks to donations from our community totaling more than $430,000, the new, highly specialized ambulance rolled into town! Led by Prisma Health’s pediatric transport team, this ambulance will transport 600 children annually – including very sick babies that need to come to the Neonatal Intensive Care Unit at Prisma Health Richland Hospital and critically ill children that need to be admitted to the Pediatric Intensive Care Unit at Prisma Health Children’s Hospital. The ambulance serves a vital role for our region by responding to calls from surrounding hospitals when a critically ill child needs to be transported to a higher level of care. On July 6, our Prisma Health Midlands Foundation team visited McDaniels Subaru with the new ambulance. It was a joy to show it to them and meet their team, including Tracey McDaniels-Miller, their VP of Operations. We remain ever grateful for their part in helping give critically ill babies and children the best chance at life.

Prisma Health Midlands Foundation
New Wheels for Precious Cargo

McDaniels Subaru Delivers Warm Blankets and Messages of Hope to Patients at Lexington Medical Center - Allison R

On June 30th, the team at McDaniels Subaru delivered 80 blankets and children’s art kits to cancer patients at Lexington Medical Center. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of McDaniels Subaru. These comforting gifts for cancer patients were warmly received by patients coming in for treatment and the Lexington Medical Center staff who will continue distributing in the coming weeks. Seeing the smiles of gratitude from these patients perfectly captures the magic of Subaru Loves to Care. Many thanks to everyone at McDaniels Subaru and Lexington Medical Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Leukemia and Lymphoma Society
McDaniels Subaru Delivers Warm Blankets and Messages of Hope to Patients at Lexington Medical Center

McDaniels Subaru Bark Around Your Block - 2022 - Maria W

The past few years has kept Pawmetto Lifeline on its “paws” to say the very least. From COVID-19, switching to a virtual walk for one of our biggest fundraisers and all the uncertainties that came with it. The one thing that was a constant was the support from McDaniels Subaru. This year we were able to get back out to the park, take a stroll, compete in contests and just enjoy being with all of our supporters, friends, volunteers, staff and sponsors. This Bark to the Park was one for the books with beautiful weather, a great turn out and all of the love for animals that encompassed the event. It truly was a joyous thing to experience for everyone involved. A couple of days before the event was to kick off, we got a call from a municipal shelter about a young dog named Bella Donna who had given birth to a very large litter of puppies. She had been neglected, was skin and bones, and was too weak to even stand. Of course, Pawmetto Lifeline swooped in and rushed the precious dog to an emergency room to get the care she needed just in the nick of time. Everyone watched this sweet girl as the story unfolded and it helped to “rally the troops”. Her journey made the event even more special to know her supporters were concentrated in one spot rooting her on. Today, Bella Donna is living the life with her wonderful foster parents who have given her the love that she needed to heal. Bella Donna hopped in the car with us recently to head of over to meet her great supporters at McDaniels Subaru. This dog who was once on death’s doorstep, was hopping around, giving kisses, loving the attention and of course the treats. This beautiful girl, who now waits for her “furever” home would not be here today with out the wonderful support from her fans at McDaniels Subaru.

Pawmetto Lifeline
McDaniels Subaru Bark Around Your Block - 2022

McDaniels Subaru Helps Raise Over $700,000 for Cancer Patients - Beth W

Over a two-day experience that brought together over 900 guests, McDaniels Subaru joined Lexington Medical Center Foundation to engage our community to raise a record level of support through the McDaniels Golf Classic. McDaniels Subaru not only provided a gift, they volunteered with and supported all the activities of this event that the Foundation relies on to fund the caring services we offer to our patients with cancer. This expression of love and support ultimately provides hope and relief to those undergoing treatment, access for the underserved in our community to early detection services, and care for patients beyond their treatment and into recovery. Our friends at Subaru were there from the planning phase through to the day-of, offering counsel and ideas, promoting the event and it’s mission, and serving as boots on the ground to help us deliver a fantastic experience to our supporters. We cannot thank the team at McDaniels Subaru enough for their friendship, investment and caring hearts that make such a difference for those we serve!

Lexington Medical Center Foundation
McDaniels Subaru Helps Raise Over $700,000 for Cancer Patients

Firehouse "27" appreciation - STAN R

Freddy's Frozen Custard and Steakburgers recently partnered with Mark Curl, Marketing Director, at McDaniels Subaru of Columbia to honor Firehouse "27" for their devoted service to the Columbia, SC area. These men and women do not get the attention or gratitude deserving of their life altering commitments for providing emergency services. These services include around the clock responses to gas leaks, brush and building fires, car wrecks and many other emergency services to our community. I would like to thank all of the firefighting men and women and especially McDaniels Subaru of Columbia for including us to partner in their "Subaru Cares" Love-Promise event. This opened my eyes today to our fire fighters duties and to giving back to the community. Subaru really cares about giving back to the community and they showed it today! Stan Rickert Freddy's Frozen Custard and Steakburger Franchisee

Firehouse "27" appreciation

Special Olympics of South Carolina event - Edwin G

I reached out to McDaniels Subaru for some support for a local charity event. The event was the inaugural charity pickleball tournament to benefit South Carolina Special Olympics. This event was organized with the Cayce Police Departments Charitable Foundation, Cayce City, Cayce Tennis Center, and the pickleball community. With the generosity of McDaniels Subaru helping with sponsorship, and the Marketing Director giving of his time, we were able to make this a great event. I was very humble at the community's support and our business partners that stood behind this great event and cause. 100% of all money raised will go to SC Special Olympics due to the community's generosity. I estimated that we will raise around $4,000. Thank you, McDaniels Family and Subaru. Edwin Gerace Tournament Director USA Pickleball Ambassador

Special Olympics of South Carolina event

A Partner at Tartan Day South - John B

Tartan Day South Highland Games & Celtic Festival is a festival celebrating Scottish and Irish heritage and culture in the Midlands of South Carolina. The festival raises money for the River Alliance which has transformed access to the three major rivers in our area via nearly 20 miles of riverwalk and landings. McDaniels Subaru jumped in big to assist in 2019 and returned after the pandemic in 2022. Their efforts showed how a sponsor becomes a partner. The McDaniels marketing team went to work by heavily pushing the event through their strong social media channels. It opened the doors to many families that were not aware of the event. One of the largest attractions at Tartan Day South is Sheep Dog Herding. McDaniels marketed and set up alongside these amazing animals. They provided time between shows for the patrons to talk directly to the handlers about their incredible work. This was access that we, as a festival, had never been able to provide. They provided an incredible backdrop for our selfie tent with what looked like the Scottish Highlands as a back ground for these photos. The event drew a little over 13,500 patrons from some 30 states. Partners like McDaniels make the goal of 20,000 patrons a realistic goal in the next few years. As an event organizer you hope to find Sponsors who will become partners. Those groups who get what we are doing and will throw their own personality into the event. McDaniels Subaru did that and more. The heads of marketing team have already agreed to review our marketing plan for the 2023 event. Helping us spend our marketing dollars in a more focused manor for the event in 2023. They have taken ownership and want to do all they can to make the event a huge success. McDaniels Subaru is a part of the Tartan Day South family. This type of enthusiasm from a company that is busy serving the public with their own outstanding products is very, very rare. Tartan Day South and the River Alliance are thrilled to be working the great team at McDaniels Subaru.

Tartan Day South
A Partner at Tartan Day South

McDaniels Subaru Helping Seniors - Lynda C

Lexington County Recreation & Aging Commission Council on Aging greatly appreciates McDaniels Subaru’s generous donation of much needed food to our Project Pantry project. Over 800 Lexington County older adults are each receiving a large bag with food for several meals, essential items like toilet paper and paper towels, and toiletries this holiday season. McDaniels’ contribution helped make certain that every senior on our list received a full bag. This year, with another COVID wave coming during the holidays, Project Pantry is more important than ever. During COVID, Subaru’s annual “Share the Love” event and the support of McDaniels Subaru have been a valuable part of our Meals on Wheels program. COVID has had a huge impact on our Meals on Wheels. During the first few months, our number of clients grew by 34% or the equivalent of 5 years of growth. The intent of the Federal COVID funding was to help older adults receive meals and stay safely at home temporarily. COVID funding is gone, but COVID is not. Over 90% of our “temporary clients” both qualify for and desperately need to stay on Meals on Wheels long term. The funding we received in 2020 and in 2021, from the Subaru “Share the Love” events helped fill funding gaps and purchased healthy meals for Lexington County seniors. Thank you McDaniels Subaru for all that you do!!

Lexington County Recreation & Aging Commission
McDaniels Subaru Helping Seniors

A Pawsome Adoption Day with McDaniels Subaru - M W

McDaniels Subaru Helps Pawmetto Lifeline Pets Find Fur-ever Homes. Pawmetto Lifeline is a nonprofit 501(c)3 animal rescue organization with a plan to end pet overpopulation in South Carolina. We are committed to South Carolina being a No-Kill state, meaning that no treatable, adoptable animal should be euthanized simply because it is homeless. We are grateful that McDaniels Subaru of Columbia believes in our mission. Recently, we held our annual Subaru Loves Pets reduced-fee adoption event here at Pawmetto Lifeline with a fun Fall/Halloween theme. What a great day! Twenty-two puppies, kittens, dogs, and cats found their fur-ever home as we enjoyed a beautiful day. McDaniels Subaru of Columbia was on hand with their awesome Camp Subaru Ascent equipped with pet-friendly accessories and local radio station, B106 set up outside to play music for staff and adopters alike while doing several interviews about the events of the day.We had a special dog named “Kevin” who had been found on the interstate by a Good Samaritan and brought to Pawmetto. He had a previously broken leg (which healed improperly) and many scars, bite marks, a torn ear, etc. It was suspected he may have been a bait dog or abused/neglected. This sweet, loving, and trusting pup found his family on this special day. A mother and daughter came in looking to adopt. They had traveled to Pawmetto to see if they fell in love with one of our dogs, and they fell hard for Kevin. He was just as excited to see them and meet their other dog which they had brought. This family knew that he had medical issues to be addressed and willingly took them on saying “he’s a keeper”. This is just one of the special stories that took place on October 30, 2021, at Pawmetto Lifeline. McDaniels Subaru of Columbia helped make it possible and we thank them!

Pawmetto Lifeline
A Pawsome Adoption Day with McDaniels Subaru