McDaniels Subaru of Columbia are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at McDaniels Subaru of Columbia, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At McDaniels Subaru of Columbia, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is McDaniels Subaru of Columbia dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Pawmetto Lifeline, Hoof and Paw, The Humane Society
Palmetto Trail, The River Alliance, Tartan Day South
Longleaf Middle School
Make-A-Wish, Palmetto Animal Assisted Life Services, Camp Cole
Lexington Medical Center, Lymphoma Leukemia Society, Meals On Wheels Lexington County Recreation & Aging Commission
Love Promise Stories from McDaniels Subaru of Columbia
Subaru and McDaniels Subaru of Columbia believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
McDaniels Subaru of Columbia Delivers Comfort to Cancer Patients - Fran B
McDaniels Subaru of Columbia has once again demonstrated its commitment to the community by partnering with Blood Cancer United to deliver blankets to the Lexington Medical Cancer Center. This heartfelt gesture is part of the Subaru Loves to Care program, which brings comfort and encouragement to cancer patients across the nation. Each blanket and kit was accompanied by a handwritten message of hope from the customers and staff of McDaniels Subaru—reminders that no one fights alone. Blood Cancer United is proud to stand alongside Subaru to help spread hope, love, and warmth to those battling cancer—right here in our local community and beyond. A huge thank you to the entire McDaniels Subaru of Columbia team for their ongoing support of Blood Cancer United's mission to cure blood cancers and improve the quality of life for patients and their families.
McDaniels Subaru Invests in the Fight Against Cancer - Mackenzie M
McDaniels Subaru has partnered with the Lexington Health Foundation to help provide vital services that directly impact patients and families in our community, including: • Early Detection Cancer Screenings • Emergency Assistance with Shelter and Utilities • Transportation To and From Appointments • Support Groups During and After Treatment • Specialized Exercise Programs with Oncology-Certified Trainers • Coping Tools, Such As: - The "Barbara Bag" Cancer Care Bags with Comfort Items - Cancer Cookbooks - Tracking Journals for Patient Success - Cancer Resource Room • Funding for Significant Purchases, Such As: - Infusion Center Guest Chairs - New Patient Infusion Chairs - 3-D Mammography Unit These programs provide real help and HOPE. They are made possible entirely through generosity from supporters and sponsors, like McDaniels Subaru. In 2026, they helped us host over 300 guests at our Golf Classic and over 500 guests at our Gala. We are grateful for their ongoing loyalty and support of our patients with cancer!
Tartan Day South continues to build great spaces for our community to touch nature! - John B
Tartan Day South is a Celtic Festival that raises funds and educates our community on the work of the River Alliance. The River Alliance is a non-profit that has spurred the construction of over 15 miles of interconnected Riverwalks along the banks of the three rivers in the Columbia, SC area. These Riverwalks have created safe and ADA accessible pathways and boardwalks along the most scenic natural assets in our community. They are currently engaged in a project that build a pedestrian bridge across the Broad River that will connect two communities. This connection will make it possible to traverse the complete 15 miles. McDaniels Subaru has been a partner in our event for many years. They do not only sponsor but they help us market the event and raise awareness. They help us turn this fun family experience into revenues which help the River Alliance share this incredible natural access with our community. This work reaches out to everyone who lives in our region! This is a special kind of "Love" and McDaniels is always ready to step in and help in any way possible.
Bark to the Park: A partnership that saves lives - M W
At Pawmetto Lifeline, our mission is to impact the quality of life for both people and companion pets through education, medical services, adoptions, collaboration and outreach in an effort to improve community outcomes. None of that lifesaving work happens without the support of incredible community partners. That's why we are deeply grateful to McDaniels Subaru and Subaru of America for their generous $30,000 sponsorship as the Annual Main Event Sponsor of Bark to the Park. Their commitment helps ensure that Bark to the Park continues to be one of the most impactful Pawmetto Lifeline events supporting homeless animals across the Columbia community. Each year, Bark to the Park brings together hundreds of animal lovers and their dogs for a day dedicated to saving lives. Hosted at Saluda Shoals Park, the event features a community walk, adoptable pets, vendors, and fun activities for families and their four-legged companions. But behind the fun is a powerful purpose. Funds raised through Bark to the Park directly support Pawmetto Lifeline programs that provide: * Rescue and shelter for homeless pets * Medical care and lifesaving treatment * Pet adoption services throughout the Midlands * Spay and neuter initiatives to reduce overpopulation * Community outreach and education for responsible pet ownership Because of events like Bark to the Park, thousands of pets each year receive the care they need and the opportunity to find loving home. Our partnership with McDaniels Subaru reflects the spirit of the Subaru Loves Pets initiative, which focuses on helping shelter animals nationwide find loving homes. McDaniels Subaru has long been known as a pet friendly car dealer in Columbia SC, supporting organizations that work to improve the lives of animals in our community. Through their involvement in the Subaru Loves Pets Columbia effort, McDaniels Subaru continues to demonstrate what the Subaru Love Promise looks like in action—investing in local nonprofits and creating meaningful change. Every partnership we build moves us closer to Pawmetto Lifeline's long-term goal: making the Midlands a no-kill community where every healthy and treatable pet has a chance to live. Support from partners like McDaniels Subaru allows us to expand lifesaving programs, provide medical care for animals in need, and connect families with pets who are ready for a second chance. These moments remind us that when local businesses and nonprofits work together, the impact can be extraordinary. We invite the entire Columbia community to join us for Bark to the Park 2027 and help continue this lifesaving mission. Whether you attend the walk, meet adoptable pets, or simply spread the word, your support helps give animals a brighter future. Learn more about the event and how to participate at barktothepark.com. On behalf of every animal whose life is changed by this event, thank you to McDaniels Subaru and Subaru of America for helping Pawmetto Lifeline save lives in the Midlands. Together, we are creating a community where every pet has the chance to be loved
Bomb Cyclone - Terri P
This has been an especially cold winter in South Carolina and Family Promise of the Midlands is very grateful that we are able to ensure children in our community have a warm coat to wear. Because of McDaniels Subaru's generous donation, no only are we able to make sure the children in our program have warm coats, but we are able to expand our reach into the community and partner with other organizations to make sure no children in our community have to suffer the cold. As we head into the coldest weekend in a very long time, with 90%chance of a major snow event on Saturday, we want to express our sincere thanks for the love and support we have received.
McDaniels Subaru Supports Longleaf Middle School’s Mission - Morgan W
At McDaniels Subaru, our commitment to the Subaru Loves Learning initiative reflects our deep belief in the power of education to transform lives and strengthen communities. We were honored to visit Longleaf Middle School and lend a helping hand as the new school year kicks off! This visit allowed us to connect with the dedicated educators and vibrant students who make this school a beacon of inspiration. Thanks to the generosity of caring Subaru owners, Subaru of America’s thoughtfully packaged teacher supply boxes, and a $1,000 donation from McDaniels Subaru, we’re proud to support the incredible educators and students who make this school shine. These classroom kits, filled with essential supplies, were delivered directly to Longleaf’s most dedicated teachers, who were recognized for their unwavering commitment to fostering a love of learning. This gesture is more than just providing tools—it’s about empowering educators to create meaningful connections with their students and build a thriving community of learners. Longleaf Middle School’s mission to inspire curiosity, creativity, and academic excellence resonates deeply with our Subaru Love Promise. By supporting their teachers with resources and recognition, we aim to fuel a positive learning environment where every student can grow and succeed. McDaniels Subaru is proud to stand alongside Longleaf Middle School, sharing a heart for commitment, connection, and community through the power of education. Together, we’re driving change—one classroom at a time.
McDaniels in our Community - Edwin G
A huge thank you to McDaniels Subaru of Columbia for their generous donation to Adaptive Pickleball! 💙🏓 When I was recently asked to establish Adaptive Pickleball here in the Columbia area, I quickly realized the incredible demand—and with that came the need for community support. McDaniels Subaru stepped up in a big way by donating a “4 Square” net, giving our athletes with special needs the opportunity to build their skills, grow as players, and most importantly—have fun. Thanks to donations like this, we’re able to provide the tools and experiences that help our kids thrive on and off the court. Community partnerships make all the difference, and we’re grateful for McDaniels Subaru’s commitment to making an impact right here in Columbia.
McDaniels Subaru of Columbia Delivers Comfort to Cancer Patients! - Katie K
McDaniels Subaru of Columbia has once again demonstrated its commitment to the community by partnering with The Leukemia & Lymphoma Society (LLS) to deliver blankets to the Lexington Medical Cancer Center. This heartfelt gesture is part of the Subaru Loves to Care program, which brings comfort and encouragement to cancer patients across the nation. Each blanket and kit was accompanied by a handwritten message of hope from the customers and staff of McDaniels Subaru—reminders that no one fights alone. LLS is proud to stand alongside Subaru to help spread hope, love, and warmth to those battling cancer—right here in our local community and beyond. A huge thank you to the entire McDaniels Subaru of Columbia team for their ongoing support of LLS’s mission to cure blood cancers and improve the quality of life for patients and their families.
McDaniels Subaru of Columbia Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Columbia, this is a harsh reality. Helping others strengthens communities, which is why McDaniels Subaru of Columbia is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like McDaniels Subaru of Columbia have helped nearly 900,000 children and adults in urgent need. On 01/13/2025, McDaniels Subaru of Columbia donated 204 coats to Family Promise of the Midlands. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Teeing Off for a Cause! LMC Foundation's Fight Against Cancer - Supported by McDaniels Subaru - Mackenzie M
The Lexington Medical Center Foundation is deeply grateful to McDaniels Subaru for partnering with us on the 2025 McDaniels Golf Classic & Gala, benefiting the advancement of cancer care services for patients at Lexington Medical Center in West Columbia, South Carolina. In 2025, this two-part event brought together over 700 guests in support of our local cancer patients. With years of ongoing support, McDaniels Subaru has consistently demonstrated its commitment as a true community partner. Their heartfelt expression of love and support brings hope and healing to those undergoing treatment. Thanks to their generosity, underserved individuals in our community gain access to early detection services, comprehensive care, and support beyond treatment into recovery. We cannot thank the McDaniels Subaru team enough for their friendship, investment, and caring hearts! Their impact makes a meaningful difference in the lives of those we serve.
