The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is McDaniels Subaru of Columbia dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Pawmetto Lifeline, Hoof and Paw, The Humane Society
Palmetto Trail, The River Alliance, Tartan Day South
Longleaf Middle School
Make-A-Wish, Palmetto Animal Assisted Life Services, Camp Cole
Lexington Medical Center, Lymphoma Leukemia Society, Meals On Wheels Lexington County Recreation & Aging Commission
Love Promise Stories from McDaniels Subaru of Columbia
Subaru and McDaniels Subaru of Columbia believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
McDaniels Subaru of Columbia Delivers Comfort to Cancer Patients! - Katie K
McDaniels Subaru of Columbia has once again demonstrated its commitment to the community by partnering with The Leukemia & Lymphoma Society (LLS) to deliver blankets to the Lexington Medical Cancer Center. This heartfelt gesture is part of the Subaru Loves to Care program, which brings comfort and encouragement to cancer patients across the nation. Each blanket and kit was accompanied by a handwritten message of hope from the customers and staff of McDaniels Subaru—reminders that no one fights alone. LLS is proud to stand alongside Subaru to help spread hope, love, and warmth to those battling cancer—right here in our local community and beyond. A huge thank you to the entire McDaniels Subaru of Columbia team for their ongoing support of LLS’s mission to cure blood cancers and improve the quality of life for patients and their families.
McDaniels Subaru of Columbia Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Columbia, this is a harsh reality. Helping others strengthens communities, which is why McDaniels Subaru of Columbia is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like McDaniels Subaru of Columbia have helped nearly 900,000 children and adults in urgent need. On 01/13/2025, McDaniels Subaru of Columbia donated 204 coats to Family Promise of the Midlands. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Teeing Off for a Cause! LMC Foundation's Fight Against Cancer - Supported by McDaniels Subaru - Mackenzie M
The Lexington Medical Center Foundation is deeply grateful to McDaniels Subaru for partnering with us on the 2025 McDaniels Golf Classic & Gala, benefiting the advancement of cancer care services for patients at Lexington Medical Center in West Columbia, South Carolina. In 2025, this two-part event brought together over 700 guests in support of our local cancer patients. With years of ongoing support, McDaniels Subaru has consistently demonstrated its commitment as a true community partner. Their heartfelt expression of love and support brings hope and healing to those undergoing treatment. Thanks to their generosity, underserved individuals in our community gain access to early detection services, comprehensive care, and support beyond treatment into recovery. We cannot thank the McDaniels Subaru team enough for their friendship, investment, and caring hearts! Their impact makes a meaningful difference in the lives of those we serve.
Driven by Kindness: Thank You, McDaniels Subaru! - Heidi T
Thanks to the unwavering support of McDaniels Subaru, Pawmetto Lifeline’s annual Bark to the Park event brought the community together at Saluda Shoals Park for a fun-filled day for people and their pups. On Saturday, April 5th, hundreds of pet lovers gathered in the park to enjoy the annual fun walk and after-pawty with their furry companions! Each year, McDaniels Subaru reaffirms its deep commitment to animal welfare by proudly sponsoring this event. Their generosity goes far beyond a sponsorship—it’s a heartfelt promise to stand by the pets in our community who need us most. Through events like Bark to the Park, vital funds and awareness are raised for homeless animals across the Midlands. Because of McDaniels Subaru, lives are not only being saved—they’re being transformed. Pawmetto Lifeline is honored to work alongside McDaniels Subaru to make a difference in the lives of animals who so desperately need it!
Not Just Spoinsors, Great Friends - John B
Tartan Day South is a Celtic festival that is produced to raise money for the River Alliance in our capital city region. The River Alliance has changed the way we live in our community. They have worked with 3 municipalities and 2 counties to build a 17-mile system of riverwalks. This system has provided access to our greatest natural resource the three rivers running through the middle of the Columbia, South Carolina region. The support of the festival that McDaniels Subaru has provided not only as a sponsor but as a supplemental advertiser. They have used their outstanding social media sources to tell the story of the festival. They also are there for any support we ask. This year we had an outstanding Scottish Highland dancer who was in need of a little help to get to a prestigious National Competition. She had been dancing at Tartan Day South for many years. I reached out to McDaniels and they just said yes, whatever we can do to help. They showed the love for people and their journey that is rare today. The incredible friendship they have shown for years, is so special. McDaniels Subaru is love in my eyes! John Banks, Tartan Day South 2025
On My Way to the National Championships - Brynn B
My name is Brynn Brown, and I am a Scottish Highland dancer from North Augusta, SC. I am writing to you to say thank you for sponsoring me and helping me to reach my goal of going to the Scottish Highland Dance National Championships in Santa Clara, California this July! My main passion for the last nine years has been Scottish Highland dance. I love it!!! I started dancing at age six with my mom’s dance teacher in Ohio but then we moved to South Carolina when I turned seven and I became a student of Tori Anderson of Irmo, South Carolina. Tori is not only a dance instructor but also an adjudicator of Scottish Highland dance! The last almost nine years, we have been driving back and forth to Irmo twice a week for my dance lessons. I also cross-train twice a week to help strengthen my body. When I am not competing, I enjoy volunteering to dance at festivals like Tartan Day South, nursing homes, Robert Burn’s Suppers, and the Kirking of the Tartan. When I was younger, I went to a Girl Scout Camp that was based off the Disney movie, “Brave” and was able to demonstrate and teach Scottish Highland Fling to all the Girl Scout campers! That was my favorite memory because all the kids and adults alike were so enthusiastic and really tried hard to learn the Highland Fling! Since January, I have competed in four competitions and volunteered for two performances and attended one workshop. This year, I have been rewarded for my hard work. I won my second Championship Title in Orlando, I came in second to our National Champion at the Heart of the USA competition in Nashville, won my third Championship Title at the Chicago Spring Fling, and was the overall winner at the High-Country Fling in Boone, N.C. I have a lot of work yet to do to qualify for our Southeast Regional competition in May. If I qualify, I will go to Santa Clara, California to compete in the United States Inter-Regional Championship and the National Championship. I really want to make the top six in the nation! Last year, I came in seventh and they only medaled out to sixth place. I was heartbroken! A few things you may not know about me is that when I am not practicing on the dance boards in my basement, I am either at North Augusta High School or at Fido’s Farm where I work taking care of dogs. I am proud that I have earned a 4.6 Grade Point Average in Honors and AP classes, and I am in the top ten percent of my class. I also got accepted into the Career Center for Welding and into the National Honor Society! I really enjoy working with my hands and I think welding could be a great hobby or job! I am trying to stay in the top ten percent of my class so that I can qualify for more scholarships after I graduate. My other passion is dogs. Fido’s Farm is the kennel where I work at on my school breaks and weekends that I am not traveling for dance. I am saving up money for a car and for my trip with my mom to Scotland this August to dance at The World Championship Highland Dance competition! We are going to spread my Mimi’s ashes and revisit all the places that she grew up in and go to the locations where she met and lived with my Poppie. My expectations are to go and experience it, do my very best, and to dance for my Mimi and make her proud of me from heaven above! She was my biggest supporter. I hope that I can place at least one dance. We are also planning on seeing the Edinburgh Tattoo. One day I would like to maybe audition for this Tattoo or the Virginia Tattoo and possibly perform! I am looking forward to learning all about my Scottish culture firsthand with all my family that live there! I couldn’t have made this trip to California without the help of McDaniels Subaru of Columbia. I am so thankful that your company has chosen to invest in me, and I won’t let you down! I hope I can tell you that your investment will pay off at the end of July when I follow up with my results! Please know that I am truly thankful for your support.
Family Promise of the Midlands Loves Subaru Gives - Terri P
The mission of Family Promise of the Midlands is to help families experiencing housing insecurity stay together and achieve stable housing. Our most important goal, however, is to help children avoid the trauma of homelessness. Our wonderful partnership with the Subaru Loves to Help program enabled us to provide new, warm coats to over 200 children. This is a tremendous impact and we are so grateful to McDaniels Subaru.
Subaru REALLY does love pets! - Maria W
Pawmetto Lifeline is blessed to be in its 9th year of partnership with the dedicated, passionate team of animal lovers at McDaniels Subaru! We are proud to have partnered with them again this year as they hosted another successful Subaru Loves Pets adoption event on October 19, 2024! Their generous sponsorship allowed us to offer reduced adoption fees. 36 homeless pets found their fur-ever homes during this special campaign weekend! McDaniels Subaru was on hand with an awesome new Subaru Outback equipped with pet-friendly accessories! They also provided adoption kits with pet toys, bandanas, leashes and more! What a great day! We had a special dog named “Bessie” that finally found her forever home at the Subaru Loves Pets Adoption Event after 3 long months of waiting in our shelter! Bessie was picked up by Animal Control as a stray. Her owner was located. Sadly, once the owner found out Bessie must be spayed before she could be returned, they completely cut off communication and never came to pick Bessie up. This scenario happens often with dogs that are used for unlicensed breeding, but Pawmetto Lifeline will never truly know why they didn't want their sweet dog back. Bessie found a phenomenal new family at the Subaru Loves Pets adoption event that will love her unconditionally and never abandon her! Thank you McDaniels Subaru for making this possible! Your commitment to pets in need in our local community is truly astounding. Subaru REALLY does love pets!
Morale at Longleaf Middle! Thanks Subaru! - Angela M
Dear McDaniels Subaru Team, On behalf of the teachers at Longleaf Middle School, I would like to extend our heartfelt gratitude for your generous support through the Adopt-a-Classroom campaign. Your decision to adopt 15 of our educators has made a profound impact on our school community. In a world where educators often work tirelessly behind the scenes, your gesture has not only provided much-needed resources but has also made us feel valued and appreciated for our commitment to our students. Knowing that a local business like McDaniels Subaru believes in our mission empowers us to continue inspiring and educating the young minds of our community. Your support will directly enhance our classrooms, providing tools and materials that will enrich the learning experiences of our students. More importantly, it sends a powerful message that our work is recognized and supported by wonderful partners like you. Thank you once again for your kindness and dedication to our school. We look forward to celebrating our partnership and the positive difference it will undoubtedly make in the lives of our students. Warmest regards, Leopards Believe, Leopards Achieve
Subaru Loves to Care with Lexington Medical Center - Ally C
McDaniels Subaru of Columbia partnered with The Leukemia & Lymphoma Society (LLS) and Lexington Medical Center through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients. On June 13th, 2024, McDaniels Subaru of Columbia personally delivered these items to patients in treatment. Together we have spread warmth, love, and relief to cancer patients and their families as part of Subaru Loves to Care®. The local staff at McDaniels Subaru of Columbia partnered with local LLS volunteers and staff of Lexington Medical Center to visit and pass out blankets to patients fighting cancer. It was a memorable morning of giving back to our community. Many thanks to the devoted staff at Lexington Medical Center who go above and beyond for all of those affected by blood cancers. Thank you, McDaniels Subaru of Columbia for “loving to care” for our blood cancer patients and for your continued partnership!
