What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is McDaniels Subaru of Columbia dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Pawmetto Lifeline
The River Alliance
Pontiac Elementary School
SC Philharmonic, Nickelodean Theatre Indie Grits
Palmetto Health Cancer Center

Subaru Love Promise Heart

Love Promise Stories from McDaniels Subaru of Columbia

McDaniels Subaru Loves to Care!  –  Amanda D

McDaniels Subaru Loves to Care!

On Tuesday July 11, 2017 the McDaniels Subaru of Columbia team; Tracey McDaniels-Miller and David Stutz unloaded a Subaru Forester full of blankets and hope to be delivered to the many patients receiving treatment at Palmetto Health Childrens Hopspital. They met up with, Amanda DuPre and Shanna Banks from the local Leukemia & Lymphoma Society (LLS) Office and LLS Honored Hero, Trey Lewis who was also this past year’s Boy of the Year! Our 2017 Man of the Year; Ernie Yarborough also joined the group to help deliver the blankets, he spends every Thursday morning at the hospital visiting with the kids. Today was a wonderful day for all! Subaru of Columbia was not able to participate last year and were thrilled to be a part of this event this year! Stopping by all of the kid’s rooms and being able to add a smile on their face when sharing the blankets and cards of hope! We are grateful for the partnership with McDaniels Subaru of Columbia and what they are giving back to our community! Thank you for helping to support the patients and bring a ray of sunshine to their day! #somedayistoday #subarulovestocare

Subaru and NWF Loves the Earth  –  Kathy P

Subaru and NWF Loves the Earth

The Third Grade Class planted our garden under the direction of their teacher, Mrs. Phillips. The Third Grade was studying Living Things and had a wonderful time planting.

McDaniels Subaru Promotes Reading @ Pontiac Elem.  –  Kristie H

McDaniels Subaru Promotes Reading @ Pontiac Elem.

Thanks to McDaniels Subaru, the teachers at Pontiac Elementary School were given a variety of new books to add to their classroom libraries. The students began digging into their new books as soon as they arrived. All students, parents and staff at Pontiac Elementary appreciate McDaniels Subaru's commitment to support literacy.

Subaru Brings The Holiday Spirit This Season!  –  Elizabeth C

Subaru Brings The Holiday Spirit This Season!

McDaniels Subaru helped Pawmetto Lifeline bring joy and cheer to so many people this holiday season! With their support, we were able to organize two adoption events, Santa portraits, and Christmas morning pet deliveries. Their partnership for the Share The Love campaign means we have the extra resources necessary to save more homeless pets during the holidays. It also means that we are able to connect more families with their new companion pets and provide forever homes for these deserving animals. Thank you to Subaru and McDaniels for all you have done for these animals this year! We can't wait for next year!

Buy Local, Give Local  –  Wade S

Buy Local, Give Local

It is very important buy local. But when you have the chance to buy locally and have that business give back to the community it is an added bonus. McDaniels' overwhelming support of numerous local charities is a great bonus to their incredible service and staff. I was happy to support their recent American Red Cross Blood Drive.

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Subaru Loves Learning Book Drive - August 1-31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Pontiac Elementary School. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

McDaniels Golf Classic and Auction  –  Katie M

McDaniels Golf Classic and Auction

Unwavering in his commitment to supporting Palmetto Health Cancer Centers, our signature sponsor, Bill McDaniels, has helped raise more than $3.8 million for our Cancer Centers over the last 25 years. These dollars have allowed our Cancer Centers to offer cutting edge diagnostic and treatment options to families facing a cancer diagnosis. The Cancer Centers are able to provide excellent care to patients in the comfort of their own community because of Bill and all those who have supported the McDaniels Golf Classic.

A Little Love goes a Long Way-Care-A-Van  –  Taylor W

A Little Love goes a Long Way-Care-A-Van

We needed a place to set up our mobile vaccine clinic to serve Richland County residents with low cost vaccines for their pets RIGHT in their neighborhood. McDaniels Subaru of Columbia stepped up and provided a space for the van to set up and promoted the event to bring people out. Over 25 pets and their owners received services and more than $900 was made for the homeless pets of the Midlands.

Share the Love helped us Share our Mission  –  Taylor W

Share the Love helped us Share our Mission

Our partnership with McDaniels Subaru of Columbia with the "Share the Love" event was so impactful. Not only did the funds we received go directly into helping us save the lives of homeless pets in the Midlands, but we were able to host events that got the media involved as well as the community, helping to share our message about becoming a no-kill community and saving the lives of the dogs and cats. We were blessed to be the recipients of such generosity and such devotion as shown by the staff at McDaniels in participating in the events as well!

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.