The 2023 Subaru Love Promise Customer and Community Commitment Award

The 2023 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is McDaniels Subaru of Columbia dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Pawmetto Lifeline, Hoof and Paw, The Humane Society

Palmetto Trail, The River Alliance, Tartan Day South

Longleaf Middle School

Make-A-Wish, Palmetto Animal Assisted Life Services, Camp Cole

Lexington Medical Center, Lymphoma Leukemia Society of the Midlands, Meals On Wheels Lexington County Recreation & Aging Commission

Did McDaniels Subaru of Columbia go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from McDaniels Subaru of Columbia

Subaru and McDaniels Subaru of Columbia believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

A Wish Carried From the Mountains to the Coast - Trailblaze Challenge Make-A-Wish - Rosa C

Hello All! What an incredible Trailblaze weekend we had! The weather was perfect and the trails were absolutely beautiful! As usual, the Trailblaze Challenge team did an amazing job behind the scenes to make everything go smoothly. The volunteers at the aid stations fed us, made sure we were hydrated, tended to our blisters and got everyone back on trail with a smile. The weekend was made complete by the wonderful folks in Sumter who made our stay there so much fun: The Sumter Opera House, the Hyatt-Sumter/Downtown and Sumter Original Brewery. The Sandhills TBC hikers and their supporters helped grant 61 wishes! Having a wish granted for your child has a ripple effect on the family and the community at large. One wish child gave Jody Wilbanks, one of the TBC coordinators, a number - 86,400. Was it miles we should hike? Number of steps? No, he explained we all have 86,400 seconds in a day. 86,400 opportunities to do something wonderful. Thank you for taking the time to donate to Make-A-Wish SC and doing something wonderful for the children in SC facing critical illnesses. Special thanks to TBC sponsors, McDaniels Subaru and Low Country Case and Millwork, local businesses and the many family and friends who have continuously supported the Trailblaze Challenge and believed in the power of a WISH. You are all SUPERSTARS!! If you are interested in joining the Trailblaze family, I would love to tell you all about it! If you have friends who may like to donate to Make-A-Wish SC, please share my link:

A Wish Carried From the Mountains to the Coast - Trailblaze Challenge Make-A-Wish

McDaniels Subaru Bark to the Park 2023 - Maria W

Pawmetto Lifeline was so grateful to have McDaniels Subaru on board as presenting sponsor again this year for Bark to the Park! We would definitely not be able to save as many homeless pets as we do each year without their unwavering support and love for rescue. In a world of uncertain times, we know that we can always count on McDaniels Subaru and their fantastic team. We had an incredible turnout of fellow pet parents and animal lovers for Bark to the Park! We were able to raise even more funds than last year that will save over 1,500 homeless dogs and cats in South Carolina! Pawmetto Lifeline receives no government funding and relies strictly on donors and sponsors to keep our organization running. We could not do what we do without sponsors like McDaniels Subaru! We are proud to call them our partner in animal rescue and look forward to saving many more lives with the great folks at McDaniels Subaru by our side! THANK YOU!

Pawmetto Lifeline
McDaniels Subaru Bark to the Park 2023

A festival touches a charity that brings incredible access and protects nature in the city. - John B

Tartan Day South is a Celtic festival that draws over 10,000 people each year to the Midlands of South Carolina. This festival celebrates the heritage of the Celtic Nations. But the greatest partner in the event is an outstanding charity called the River Alliance. The River Alliance, created in 1996, is a non-profit organization representing the five local governments of Columbia, West Columbia, Cayce, Lexington and Richland County, The River Alliance’s mission is to connect people to the rivers, making them accessible, yet protected. Through the work of the River Alliance and its many partners, the rivers have become a stimulus for economic development, an attraction for regional tourism and an opportunity for local residents to enjoy the history, culture and natural surroundings of the Riverbank Region’s three rivers. The work of the River Alliance has totally changed the way our area looks and the way we live. The organization has built over 15 miles of riverwalks, with amphitheaters, and ramps for river access. Most of these areas were an afterthought 25 years ago. There are over 2,000 people an hour who use the Riverwalk system for exercise, recreation, and an opportunity to escape the busy city. It has saved natural areas from the crunch of urban development. You can be hard at work in your office downtown, and in moments be walking beside a beautiful river full of kayakers. Tartan Day South is a proud partner of the River Alliance raising over $95,000 for the organization in the last 8 years. McDaniels Subaru has been a great supporter of the festival and in turn the River Alliance. Their contributions have gone far beyond a sponsorship. They are a part of the Tartan Day South family. They are just a phone call away to help promote and share the Tartan Day South Experience I any way possible. McDaniels Subaru understands the greater story that we can tell, calculates to dollars for the River Alliance. Those dollars have already reshaped the area where I grew up. I am driven to raise more for the young people to come to enjoy our areas greatest natural resource, our three rivers. Thanks to our partner McDaniels Subaru we will do all we can to build a great event to keep raising funds for our friends the River Alliance.

Tartan Day South Celtic Festival
A festival touches a charity that brings incredible access and protects nature in the city.

Cupid's Chase 5k - Craig S

Community Options Inc. an organization that supports people with disabilities and special needs was honored to have McDaniels Subaru sponsor our Cupid's Chase 5k. The car on the park added a great touch and was the star of the event. Everyone wanted that car. The Subaru team was great and hopefully everyone enjoyed the event. Subaru values giving back to the community and loves engaging with the local residents. Tracy is so personable and great to work with. Looking forward to maximizing this partnership in the future.

Community Options Inc.
Cupid's Chase 5k

Meals on Wheels Thankful for McDaniel's Subaru of Columbia - Kim S

Every year between Thanksgiving and Christmas, Lexington County Recreation and Aging Commission packs approximately 1,000 Christmas bags containing food items and household goods to senior individuals receiving Meals on Wheels. This holiday program referred to as "Project Pantry" was created to remind our clients that they have not been forgotten and that they are appreciated, cared for, and at the same time, uphold our mission to end senior hunger. For the past couple of years, McDaniel's Subaru of Columbia has gone above and beyond supporting our Meals on Wheels program through Project Pantry. We are so thankful for their kind and caring spirit and their dedication to support this vulnerable population. The generosity of McDaniel's Subaru helps us provide emergency food and essential items for all our Meals on Wheels clients throughout Lexington County. THANK YOU McDANIEL'S SUBARU! WE ARE SO GRATEFUL AND APPRECIATE EVERYTHING YOU HAVE DONE FOR US AND THE COMMUNITY!!!!

Lexington County Recreation and Aging Commission
Meals on Wheels Thankful for McDaniel's Subaru of Columbia

ERA Wilder NE Camp Cole Fundraiser - Elizabeth G

ERA Wilder NE hosted a fundraiser to benefit Camp Cole. Camp Cole is a local organization that benefits children with severe illnesses and/or disabilities. Our goal was to fundraise towards their next summer camp in 2023. Part of our fundraising initiative was to reach out to our local community to purchase tickets for a raffle giveaway at the final event in November. ERA Wilder NE communicated with McDaniel's Subaru and was fortunate to have secured a certificate for services valued at over $200! Huge thank you to Mark and everyone at McDaniel's Subaru, with your support, ERA Wilder NE was able to raise over $30,000 and we couldn't have done it without your generous giveaway for our main event! I am proud to be a Subaru owner and client of yours and am grateful for your support towards this wonderful organization.

ERA Wilder NE Camp Cole Fundraiser

Oh Have Mercy - Helen C

Over a month ago, a call came into the admin office at Pawmetto Lifeline for an animal surrender downstairs. As our team went downstairs, we found out that it was a beautiful terrier mix dog, named Mercy who was adopted from us over five years ago. Her owners stated they were surrendering her because she was having accidents in the house. After our medical team looked over her, it was determined she had a UTI that was easily treatable. Unfortunately, her family refused to take her back. We saw the heartbreak in her eyes has her family, especially the daughter left her behind. We placed her in a kennel in our main intake, but immediately we saw her go downhill. Our foster team brought her up to their office and she immediately became an office dog. Whenever someone was having a rough day, Mercy was there to offer a hug or a head in the lap. Mercy has eyes that feel like she is looking into your soul and makes you feel like everything is going to be okay. The day of our Subaru adoption event we had volunteers walk our adoptable dogs around the stores near by. As our volunteer was walking Mercy through the store, a couple saw Mercy and immediately was attracted to her. They loved on Mercy and our volunteer explained Mercy's situation and that she was up for adoption at our adoption event. The couple said that they were going to finish shopping and head to Pawmetto Lifeline to talk more about adoption. You could see Mercy's demeanor change when she came in the door from her walk. Our volunteer explained what happened and we all crossed our fingers the couple would show up. Within 20 minutes the couple came through the doors and were ready to have Mercy join their family. They told us that Mercy touched their hearts and they were so excited for their children to meet her. There was not a dry eye in the facility as our sweet Mercy was off to her "furever" home.

Pawmetto Lifeline

Woofstock 2022 - Humane Society of South Carolina - Wallace M

Woofstock, the Humane Society of South Carolina's annual fundraiser, was held in the beginning of October of this year. When preparing for Woofstock, we were so excited to team up with McDaniels Subaru to have them as a sponsor and to participate in the event! Although he had multiple events to work that weekend, Mark came to the event with a smile on his face and no complaints. This is just a small example of the dedication McDaniels Subaru has for animals in our community. It always astounds us to see how people can come together to support animals in need. Woofstock 2022 has been one of our most successful fundraisers of the Humane Society. We cannot thank Mark Curl and the McDaniels team enough for joining us. We are so grateful to be able to team up with a company that shares our love and passion for animals. From the Humane Society and the animals in our community, THANK YOU McDaniels Subaru for your support. The impact you have made is tremendous and we are eternally grateful.

Humane Society South Carolina
Woofstock 2022 - Humane Society of South Carolina

Education & Business Community Working Hand in Hand To Support Teaching & Learning! - Kennneth C

Let me start this story by first saying, there aren't enough words in the English dictionary to express how truly blessed Longleaf Middle School is to be in partnership with McDaniels Subaru! Education is a noble profession and a true "calling" for those of us in this line of work. We don't do it for the money, we are educators because we have both a love and a passion to inspire, ignite, motivate and serve! And if you were to ask an educator if they had the opportunity to do something else, would they choose to do something else" the answer would be a resounding "NO!" Y'all there ain't no better feeling in this world than the feeling of knowing that you've inspired someone to be all that they can be, or you've motivated someone to be great, or better yet, you've ignited a fire within someone and now the sky is the limit for that someone! As educators, every day presents us with an opportunity to do just that, and the feeling is priceless! We do what we do without asking for much, and or expecting much in return. We do what we do out of love and passion! Often times when our students are in need of materials because of one reason or the other, we go into our own pockets to provide them with those materials. So, if you were to ask an educator "what is the one area that they would like more support in," the answer would be in the area of outside financial support from the business communities. Well, let me proudly say that McDaniels Subaru has answered Longleaf Middle Schools' prayers! They have truly blessed us in so many ways, and we're more than appreciative and grateful! It all started with Mrs. Tracey McDaniels showing up here at Longleaf to deliver gift boxes packed with much needed classroom supplies and materials for teachers. The boxes were also "planter boxes." So after our teachers emptied the boxes of supplies and materials, they were able to plant flowers inside of them, thus allowing them to now have "classroom" gardens that our students enjoy being responsible for upkeeping and nurturing. When Tracey presented us with the boxes, we were thrilled and overjoyed, however she wasn't done with gifting us. She then shared that she had two Visa gifts cards in the amount of $500.00 each that she was gifting us with as well. When I tell you that our eyes swelled with tears of joy, they did! Wow and THANK YOU, was all we could say. We felt so blessed and fortunate that we had such great support from McDaniels Subaru, it was such an unexpected surprise. I said to Tracey "our teachers are going to be so grateful and appreciative," many of them will cry tears of joy once they're made aware of what y'all have done for us. So, we went about the business of delivering the boxes to our teachers, took pictures of them receiving the boxes with huge smiles on their faces and tears in their eyes, and got back to the business of teaching and learning. About a week after receiving these gifts and feeling tremendously blessed, we were alerted to the fact that our teachers had an additional $500.00 dollars to spend on classroom supplies and materials via "Adopt A Classroom." Tears and more tears flowed from the eyes of our teachers. Again, we cannot express how truly grateful and thankful we are, and how much we sincerely appreciate McDaniels Subaru for supporting us! They even provided us with a car so that we could ride our newly elected Richland School District Two's Teacher of the Year in as we paraded her around the school! Tracey McDaniel, you're the absolute best ever, and Longleaf Middle School loves you! Thank you, thank you, thank you! What you all have done allows us to go about the business of providing our students with the necessary supplies and materials they need to be successful inside and outside of the classroom!

Longleaf Middle School
Education & Business Community Working Hand in Hand To Support Teaching & Learning!

New Wheels for Precious Cargo - Anna S

Over the course of 2020-2021, McDaniels Subaru donated $25,000 to New Wheels for Precious Cargo, a campaign led by Prisma Health Midlands Foundation to fund a new critical care ambulance for Prisma Health Children’s Hospital in Columbia, SC. In November 2021, thanks to donations from our community totaling more than $430,000, the new, highly specialized ambulance rolled into town! Led by Prisma Health’s pediatric transport team, this ambulance will transport 600 children annually – including very sick babies that need to come to the Neonatal Intensive Care Unit at Prisma Health Richland Hospital and critically ill children that need to be admitted to the Pediatric Intensive Care Unit at Prisma Health Children’s Hospital. The ambulance serves a vital role for our region by responding to calls from surrounding hospitals when a critically ill child needs to be transported to a higher level of care. On July 6, our Prisma Health Midlands Foundation team visited McDaniels Subaru with the new ambulance. It was a joy to show it to them and meet their team, including Tracey McDaniels-Miller, their VP of Operations. We remain ever grateful for their part in helping give critically ill babies and children the best chance at life.

Prisma Health Midlands Foundation
New Wheels for Precious Cargo